When I first stepped into the aesthetics industry over 20 years ago, I quickly realized something critical: beauty isn’t just skin deep. I remember my first client vividly, a woman in her mid-40s struggling with both confidence and chronic fatigue. She had tried every treatment marketed to “look younger,” but nothing addressed how she felt on the inside. That moment stuck with me. It was then I realized wellness and aesthetics are intertwined: the stronger and healthier we feel inside, the more our beauty naturally shines.

So, overall: strong demand, and increasing consumer expectations are pushing growth, but there are warning signs of softening, which we’ll get into next.

When I first stepped into the world of entrepreneurship, I had a clear purpose but not always a clear path. As women entrepreneurs, we often wear multiple hats,  visionary, strategist, caregiver, problem-solver and sometimes all in the same hour. Building and scaling a business takes more than passion; it requires strategy, structure, and a team aligned with your mission.

When I look back at my 20+ years as a woman in leadership, I see a journey built from the ground up. I’ve led in many different capacities, sometimes stepping into roles where I was the youngest, sometimes the only woman at the table, and often the one asked to pave a new path. Each season of leadership taught me lessons that I now share with other women who are just starting their own business journey, or who, like me, are seasoned leaders looking to keep growing.

Hi, I’m Samantha Almas. Over the past two decades, I’ve built multiple multimillion-dollar businesses in women’s health, wellness, and aesthetics, including IGNITE FUEL SUPPLEMENTS. I’ve seen trends come and go, but 2025 is shaping up to be a turning point for the supplement industry.

Wellness in Canada is experiencing a surge, people are more aware than ever of preventive health, balanced living, and longevity. But with that surge comes tension: consumers are exploring “next-level” therapies, peptides, injectables, hormone modulators, and many of these raise serious regulatory and safety questions. As someone who’s built businesses around clean, science-backed wellness, I believe it’s vital we understand both what people want and what the rules are. Here’s what I’m seeing, what Health Canada allows (and doesn’t), and what everyone should know if they are considering these emerging therapies.

Hi, I’m Samantha Almas. Over my two decades in the women’s health, wellness, and aesthetic industries, I’ve seen how beauty standards, technology, and consumer expectations evolve rapidly. 2025 is shaping up to be a pivotal year for aesthetics, with a focus on natural enhancements, non-invasive procedures, and sustainable practices.

The Canadian supplement industry in 2025 is experiencing significant growth and transformation. With a projected market size of USD 18.99 billion in 2025 and a forecasted reach of USD 39.5 billion by 2034, the industry is expanding at a compound annual growth rate (CAGR) of 7.6% (researchandmarkets.com). This growth is driven by increasing consumer demand for health and wellness products, advancements in supplement formulations, and evolving regulatory landscapes.

As we step into 2025, the wellness industry is experiencing a transformative shift. Consumers are moving beyond traditional approaches, seeking holistic and personalized solutions to enhance their well-being. In this article, we'll explore the top wellness trends shaping the industry and how businesses can adapt to meet evolving consumer demands.