Samantha Almas is a Canadian entrepreneur, visionary leader, and business strategist with over 20 years of experience building multimillion-dollar businesses in the women’s health, wellness, and cosmetic industries. After studying Commerce from Ontario Tech University, Samantha has dedicated her career to transforming the way businesses scale for growth and how women and their families access, prioritize, and experience health and wellness.

Founder & CEO of IGNITE FUEL SUPPLEMENTS

As the Founder & CEO of IGNITE FUEL SUPPLEMENTS, Samantha combines her business acumen, personal wellness journey, and passion for empowering women into a health supplement brand built on science, transparency, and family wellness. IGNITE FUEL supports muscle preservation, recovery, and performance for women, high-performance athletes, and families striving for everyday health.

Director of Operations at Canada MedLaser

Samantha also serves as Director of Operations for Canada MedLaser, the largest medical laser clinic franchise in North America, overseeing 15 clinics across Canada. Her expertise in business scaling, operational optimization, and strategic growth ensures franchisees thrive and exceed expectations. Samantha’s results-driven leadership positions Canada MedLaser for exponential growth while maintaining its industry-leading status in aesthetics and wellness.

Entrepreneurial Journey & Leadership

At 25, while raising a young family, Samantha launched her first ventures in personal services and aesthetics, quickly establishing herself as a leader in sales strategy, team development, and business growth. Between 2006–2008, she served as an instructor at the Canadian Aesthetic Academy, mentoring future practitioners and sharing her expertise.

Samantha’s first major leadership role was with Bellair Laser Clinic, where she scaled the business from a boutique 4-room clinic in Yorkville Village into a 14-room flagship Yorkville location with over 70 employees, quadrupling revenues and expanding into midtown Toronto and the U.S. market in New York City.

In 2015, she pivoted to outside sales in medical instruments, medical-grade skincare, and IV therapies, introducing IV therapy to the GTA market and helping the sector grow exponentially through her bootstrapped, results-focused approach. This industry is still thriving today, over a decade later!

Later, Samantha was recruited to serve as Director of Operations at one of Toronto’s first women’s health and wellness clinics, specifically supporting women through menopause and aging. Over six years, she transformed the clinic into a multimillion-dollar business, doubling revenue, growing the team from five to thirteen employees, and navigating even the challenges of COVID-19 lockdowns with 20% growth, demonstrating her ability to pivot, scale and sustain high-performance organizations.

Why Samantha Almas

Samantha Almas is more than a founder and executive:  she is a strategic business leader, wellness innovator, and mentor for women entrepreneurs and women in business. Her expertise lies in:

  • Entrepreneurship & business growth

  • Women’s health, wellness, and supplements industry

  • Operational leadership & scaling multimillion-dollar businesses

  • Brand authority & personal brand development

  • Strategic partnerships & mentorship

Whether you’re exploring business collaborations, wellness initiatives, or partnership opportunities, Samantha brings vision, results, and measurable impact to every project.

Samantha's Journey

From humble beginnings to the boardrooms of successful business ownership, Samantha's journey has been defined by resilience, unwavering perseverance, and an unshakeable refusal to let circumstances dictate her destiny. At 15, a near-death experience profoundly reshaped her perspective, instilling in her a deep gratitude for life and a commitment to approaching every opportunity with integrity, purpose, and intention.

As a young mother at 25, navigating the challenges of balancing motherhood and a flourishing career, she faced relentless burnout. Yet, through it all, she refused to let exhaustion or doubt hold her back.  She continued to show up and kept pushing forward, as she wanted to show her children what it takes to built  businesses not just for personal success, but to serve as proof that growth, wealth, and empowerment are within reach for anyone willing to persist, regardless of where they start.

Samantha's story is a testament to the power of resilience and purpose, a reminder that no matter your beginnings, with courage and determination, you can create a life of impact, abundance, and fulfillment.

Who is Samantha Helping

Samantha’s personal journey fuels her deep passion for giving back. Growing up in challenging circumstances, she experienced firsthand the barriers and hardships that can hold individuals back from reaching their full potential. This upbringing instilled in her a profound sense of empathy and a relentless drive to support underprivileged communities across Canada. Her ultimate vision is to leverage her platform and success to create meaningful mentorship, wellness, and business opportunities for women and families who, like her younger self, may feel trapped by their circumstances but are capable of so much more. She is committed to empowering women and entrepreneurs to find their voice, embrace their purpose, and break free from limitations. Samantha firmly believes that with intention, perseverance, and a sprinkle of luck along the way, the possibilities are truly limitless. Her mission is to inspire others to realize their potential and turn their dreams into reality, fostering a ripple effect of resilience, strength, and opportunity throughout the communities she cares so deeply about.

Life Beyond Business

Samantha Almas is more than a founder and business trailblazer, she is a a mother, a visionary, a mentor, and a relentless advocate for women’s wellness and empowerment.

Personal Journey

Samantha’s entrepreneurial drive is rooted in her upbringing. Growing up in challenging circumstances, she was expected to be just another statistic. Instead, she found hope and resilience while spending much of her childhood on her grandparents’ modest homestead farm. It was there she learned the value of real food, simplicity, and nature, picking strawberries, peas, and carrots straight from the soil and raising sweet little chicks into the chickens that would provide the eggs for breakfast and her grandmothers baking. 

Her journey from humble beginnings to boardrooms and business ownership has been marked by resilience, perseverance, and a refusal to let her circumstances define her. A near-death experience at 15 reinforced her deep appreciation for life and her belief that every opportunity should be met with integrity and intention.

As a young mom balancing motherhood and career, Samantha experienced burnout after burnout, yet continued to show up with determination. She has built her businesses not just for personal success, but to prove to herself and to others that growth, wealth, and empowerment are possible no matter where you start.

Mission & Values

Samantha’s mission is to empower women with the tools, knowledge, and products they need to thrive, physically, emotionally, and spiritually.

Her values are built on:

  • Integrity: Every product, decision, and partnership must align with honesty and transparency.
  • Empowerment: Helping women and families feel strong, capable, and confident.
  • Impact: Using success as a platform to give back to underprivileged communities across Canada.
  • Excellence: Holding herself and her businesses to the highest standards in quality, service, and innovation.

Certifications & Expertise

  • Bachelor of Commerce, Ontario Tech University
  • Certified Nutrition Coach
  • Certified Wellness Coach
  • Certified Integrative Functional Medicine Coach
  • Certified Medical Aesthetician
  • 20+ years’ experience in wellness, aesthetics and integrative health
  • Former Instructor, Canadian Aesthetic Academy (2006–2008)
  • Business Development & Operations Leadership across multiple multimillion-dollar companies

Life Beyond Business

Outside of her role as the Director of Operations for Canada MedLaser and founder and CEO, Samantha is a proud mom and family-first leader. She begins some of her mornings at 6 a.m. with treadmill and strength training sessions, followed by mindfulness practices that prepare her mentally for the day ahead. She enjoys Pilates classes with her daughter, and weekends are reserved for meaningful family connections and when the opportunity presents itself, she is golfing with her son and husband.

To stay creative and grounded, Samantha embraces simple joys like colouring in “adult” colouring books, practicing mindfulness in the shower, and spending time away from electronics. She’s also a self-proclaimed wine lover and candy enthusiast, especially Napa Valley reds, red liquorice, sour keys, and cinnamon lips,  but she’ll happily pass on chocolate ;)

Philanthropy & Giving Back

Samantha’s personal history drives her passion for giving back. Having grown up in difficult circumstances, she is deeply committed to supporting underprivileged communities across Canada. Her ultimate vision is to use her platform to create mentorship, wellness, and business opportunities for women and families who, like her younger self, might feel trapped by circumstance but are capable of so much more.

Looking Ahead

In the next five years, Samantha envisions IGNITE FUEL as a globally recognized wellness brand, present in athletic facilities, sports arenas, and households worldwide. She sees IGNITE as more than supplements, a movement that challenges the wellness industry to operate with integrity and empowers women to reclaim their health, strength, and purpose.

Most importantly, she hopes her journey will inspire others. To every woman balancing motherhood, career, and personal growth, Samantha wants to be proof that you can rise above circumstance, build your dreams, and create something extraordinary.

Coaching style & values

Samantha’s mission is to empower women with the tools, knowledge, and products they need to thrive — physically, emotionally, and spiritually.

Her values are built on:

  • Integrity: Every product, decision, and partnership must align with honesty and transparency.
  • Empowerment: Helping women and families feel strong, capable, and confident.
  • Impact: Using success as a platform to give back to underprivileged communities across Canada.
  • Excellence: Holding herself and her businesses to the highest standards in quality, service, and innovation.